Episode 168 - The Art of Looking Sideways
The Thursday Thesis - 12/9/2019
I can’t remember when I first heard the phrase “a sideways look”, but I do remember that it was in a story of a wise woman facing down a villager who accused her of witchcraft. In the story that Sideways Look was all suspicion and contempt as the wise woman cowed her accuser.
And it’s such a funny idea, looking sideways, that it stuck with me. Tumbled by time and stained by my ribald life it’s acquired a new meaning for me, no longer is it haughty contempt – not in my sense of the phrase, anyway.
No, for me it’s become a look of deep curiosity, this sideways look.
Maybe it’s like the look of romantic interest, sudden curiosity and potential passion, and maybe it is charged with suspicion; but whatever it is, you know a sideways look when you get one.
Time freezes briefly when someone looks at you that way.
We feel our souls are being scrutinised by a sideways look, our very essence assayed and examined.
And it all happens in an instant.
That Sideways Look takes nothing at Face Value, it asks questions and weighs things up.
When you Look Sideways you don’t just begin to think about what was said – you begin to factor-in who said it, how they said it, the context in which it was said, and what they did not say.
Whatever the delivery media - Speech, book, video, commercial, print ad, radio or TV show - you begin to probe the speaker’s motives, their choice of words, their body language and posture, vocal nuances and rate of speech.
Looking Sideways isn’t just about face-to-face encounters with real people, and it definitely applies to advertising, marketing, mainstream media, social media, music and the Arts
A sideways look is really critical thinking, looking beyond and around, as well as into and through, the surface of events, messages, conversations. It squints at what is being shown, listens intently for what is said, hears the creaking of distortion and the sly whisper of Spin – moreover, it reaches into the dark silences of what is being left out.
© Neil Cowmeadow 2019
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Anyways, I am so happy that I am one of the readers who saw your blog, I have really enjoyed viewing all of your ideas and opinions. Thank you so much for sharing it here, I hope that you will be posting more of your insights. You have shared different perspective of looks. I just hope that you will be able to share a lot more even soon. Face value has really lot to do in life, it may be in school, at your work or even finding a work or even just talking to people.
They said that you will finally become matured once you do not care enough in what others say. The process is really hard. For me, it pains me every time I hear negative opinions about me until I trained my mind to see the beauty of every situation. Now, I still train my mind to be calm at all times and be happy no matter the situation is. Looking at the brighter side of every story would help you become more responsible in your actions and decisions.
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It was never in my dream to be a marketer. It just happened. It just happened, but I will always thank the path that I went into. They say marketing is quite the easiest course back then. They said that Marketing is for people who lacks in academic standards, but I guess that it is not. After years studying marketing, I have learned a lot of lessons, academically, strategically and life lessons. I hope other people see it as the same as my perspective.
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