The Thursday Thesis - 17/11/2016
“The joy of Being Out of Order”
Humans are pack animals, and there’s always pressure on us to “blend-in” and become just like the next person in the line. That’s why people follow fashions and fads that come and go so often.
In life and business there is pressure to conform to what everyone else is doing, and to compete on their terms- say – on price alone.
In the cut-price race to the bottom, everyone wants you to become a commodity.
Your job is to stand out from the masses and to be Extra-Ordinary...
early 15c., from Latin extraordinarius "out of the common order," from extra ordinem "out of order," especially the usual order, from extra "out" (see extra-) + ordinem, accusative of ordo "order" (see order (n.)). Related: Extraordinarily; extraordinariness.
Being commonplace or ordinary doesn’t offer much scope for you to differentiate yourself, so being a low-price provider makes sense if you have nothing else to offer to your clients – beyond the low price-tag.
When you see goods or services being sold at a fraction of the usual going rate, don’t you look for the reason they are so underpriced?
And don’t you understand that you always get what you pay for?
Be different, walk a different path, and don’t ever try to blend in and become a commodity.
© Neil Cowmeadow 2016
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